Brand my own NAME

Speaker: Blair Roebuck, Vice President, Marketing Science, Valtech Another fruitful 3 weeks passed, it’s our class’s pleasure to have several speakers to share their story on their career journey and provide guidance to all of us, aka digital marketer-to-be. Last week, Blair Roebuck, Vice President, Marketing Science from Valtech, has shared the job nature of marketing scientist and how to utilise data to provide benefits to the company.  Marketing science is about achieving marketing goals in a more scientific method. Dig into the data and view the truth so as to transform the data to useful business insights and provide recommendations for client to improve performance or meet marketing objectives. Blair mentioned that marketing science is a function that help the client to get Value from data. In this century, what to know is no longer the main problem, however, what can gain from those data is the challenge. If the data could not tell the truth or provide valuable insight to th...

In the first week, we have Dorcas Solomon, GBC Digital Media Marketing alumni, to share her experience and insight. She started her career in project management in various industries where she built marketing skills, photo editing and technical skills. She also founded a digital magazine “The One Eight” which introduces and share the concept of intentional living and inspires reader. During pandemic, Dorcas started Digital Media Marketing post-graduate program in GBC and worked in Flipp as intern which is her first marketing job. She has shared 6 takeaways that she learnt from her internship and I found 4 of them are useful and inspiring.  1. Big Picture “Don't get buried in your day-to-day tasks that you forget to look at how you can also play a part in the big picture” “How can YOU contribute to the team” Working as an intern, we may be busy for learning, asking questions and doing our own tasks. We may focus a lot on our own part of work, yet, no one can totally work or succes...

 Funny Question testing  What are the 3 basic needs essential to Human Begins? (Hints: FWA) Answer: Food Water Air Oh I'm sorry that's not the correct answer for now.  The answer is Facebook Wifi Apple  Actually, it was a funny question in 10 years ago. However, it's still valid for 2022.  Of course, people may shift from Facebook to Instagram or TikTok and Apple IPhone is not the only dominant smartphone in the market. Yet, it is no doubt that many of us can't live without Wifi, Smartphone and Social media.  How often do you use your mobile a day? Here's my average screen time for a week Actually, I am not surprised about the data. I spent over 5 hours on my phone per day while social takes up the most. Instagram, Signal (communication apps), Facebook and Whatsapp are the most used apps for me. Usually when I wake up (right after opened my eyes) , I will check the messages/ DM from communication apps and social media. If there's some spare time before real...

My Style  If you finally buy a house, how would you decorate it? No matter what your preference is, you will want to live in a comfortable environment. One of the ways to create a cozy home is to make the room feel more harmonious. Thus, we have to put a lot of effort into the interior style in the daily life. I try to standardize the products in my home with the similar  colours  tones. But sometimes, it may be a bit difficult and boring.  Now, let me invite you to embark on a tailoring journey, where you can give a new life to old fabrics and get a "brand new" and unique product by yourself.  Pay attention to the little things in daily life Daily necessities are always packaged in different colours which makes the room looks too messy. "Multi-purpose cloth" can be the cover of all those necessities and you can hide the sense of life while creating the harmonic space.  Take the hand towel as an example The production process is very simple. The finish...

My Style Here is the secret for beginners to learn to sew, develop new habits!  "The sewing machine is so hard to use!" "You can knit so well!"  These ideas are no longer distant dreams.  When I didn't know anything about sewing and there are no people in the clothing industry who can ask for help, it took a lot of scheming and time to learn from scratch.  The following are some useful hand sewing stitches I use before having a sewing machine. 

My Story If there is only one glass bottle of garbage every year, can it be done? H&M, Zara, Uniqlo, GU, SPAO, etc…. We got a lot shops in a mall that we can buy clothes from. Or even online websites such as Zalora, ASOS, SHEIN, SSENSE, NET-A-PORTER ,etc. We can purchase trendy but cheap clothes more easily than before.  Information Station Garment industry is one of the major threats to the planet. Data shows that sales of clothes has been doubled while the average lifetime has dropped since 2000 (Mulhern,2021).  Have you ever… Bought clothes not fit for you but it is non-refundable or non-returnable?   Bought clothes that are perfect design but in wrong size ? Gotten textiles with pretty pattern but it is worn out ? Found it is difficult to get a perfect design of clothing/ pillow cover/ tote bag/ bed mattress or sandwich bag, etc.  I dare not say that I am advocating environmental protection. There are still opportunities to create garbage and waste in dai...