Brand my own NAME

Connect with the opportunities Time flies. I still can’t believe that it’s almost the end of this semester and what fruitful it is! In the past 12 weeks, we were pleased to have 9 marketing seminars which provided us with a lot of industry insights and tips for networking and job searching. Although all the speakers are marketing professionals, they specialize in different areas of marketing functions. Among them, Blair Roebuck, Vice President of Marketing Science at Valtech, is the most inspiring speaker to me. From her sharing, Blair has mentioned that the main duty of a marketing scientist is to create value from the data for the clients. In the process of job searching, I always consider what I can gain or get from that opportunity or the company, or how’s the benefit. However, sometimes we have to stand at the employer’s point of view. What value can we provide to them? Every employer would like to have valuable employees to work with them. Valuable means they can bring something

For this week, we were delighted to welcome Ashley Walsh, Account Director at North Strategic, to discuss influencer marketing. It is not news that influencers are being used in marketing initiatives. Ashley has over one decade of expertise in social and digital media. She has been with North Strategic, Publicis Groupe as a social media and influencer leader for clients such as American Express, Sobeys, and Samsung. What is Influencer Marketing?  With the advent of social media stars, influencer marketing has boomed in recent years. This form of marketing is far more effective than it appears, which is why an influencer marketing approach is required. Influencer marketing is a business approach that involves collaborating with prominent social media users or bloggers to promote their products and services (Baker, 2022).  Influencers typically have a huge, engaged following through which businesses may gain credibility and potentially drive sales ( McGinley, 2022)  Unlike celebrities, i