Brand my own NAME

Speaker: Blair Roebuck, Vice President, Marketing Science, Valtech Another fruitful 3 weeks passed, it’s our class’s pleasure to have several speakers to share their story on their career journey and provide guidance to all of us, aka digital marketer-to-be. Last week, Blair Roebuck, Vice President, Marketing Science from Valtech, has shared the job nature of marketing scientist and how to utilise data to provide benefits to the company.  Marketing science is about achieving marketing goals in a more scientific method. Dig into the data and view the truth so as to transform the data to useful business insights and provide recommendations for client to improve performance or meet marketing objectives. Blair mentioned that marketing science is a function that help the client to get Value from data. In this century, what to know is no longer the main problem, however, what can gain from those data is the challenge. If the data could not tell the truth or provide valuable insight to the bu

In the first week, we have Dorcas Solomon, GBC Digital Media Marketing alumni, to share her experience and insight. She started her career in project management in various industries where she built marketing skills, photo editing and technical skills. She also founded a digital magazine “The One Eight” which introduces and share the concept of intentional living and inspires reader. During pandemic, Dorcas started Digital Media Marketing post-graduate program in GBC and worked in Flipp as intern which is her first marketing job. She has shared 6 takeaways that she learnt from her internship and I found 4 of them are useful and inspiring.  1. Big Picture “Don't get buried in your day-to-day tasks that you forget to look at how you can also play a part in the big picture” “How can YOU contribute to the team” Working as an intern, we may be busy for learning, asking questions and doing our own tasks. We may focus a lot on our own part of work, yet, no one can totally work or succes