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Networking Blog - Connect with the opportunities

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Connect with the opportunities Time flies. I still can’t believe that it’s almost the end of this semester and what fruitful it is! In the past 12 weeks, we were pleased to have 9 marketing seminars which provided us with a lot of industry insights and tips for networking and job searching. Although all the speakers are marketing professionals, they specialize in different areas of marketing functions. Among them, Blair Roebuck, Vice President of Marketing Science at Valtech, is the most inspiring speaker to me. From her sharing, Blair has mentioned that the main duty of a marketing scientist is to create value from the data for the clients. In the process of job searching, I always consider what I can gain or get from that opportunity or the company, or how’s the benefit. However, sometimes we have to stand at the employer’s point of view. What value can we provide to them? Every employer would like to have valuable employees to work with them. Valuable means they can bring something
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e-journal #3 Influencer Marketing

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For this week, we were delighted to welcome Ashley Walsh, Account Director at North Strategic, to discuss influencer marketing. It is not news that influencers are being used in marketing initiatives. Ashley has over one decade of expertise in social and digital media. She has been with North Strategic, Publicis Groupe as a social media and influencer leader for clients such as American Express, Sobeys, and Samsung. What is Influencer Marketing?  With the advent of social media stars, influencer marketing has boomed in recent years. This form of marketing is far more effective than it appears, which is why an influencer marketing approach is required. Influencer marketing is a business approach that involves collaborating with prominent social media users or bloggers to promote their products and services (Baker, 2022).  Influencers typically have a huge, engaged following through which businesses may gain credibility and potentially drive sales ( McGinley, 2022)  Unlike celebrities, i
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e-journal #2 Hidden gem found by marketing scientist

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Speaker: Blair Roebuck, Vice President, Marketing Science, Valtech Another fruitful 3 weeks passed, it’s our class’s pleasure to have several speakers to share their story on their career journey and provide guidance to all of us, aka digital marketer-to-be. Last week, Blair Roebuck, Vice President, Marketing Science from Valtech, has shared the job nature of marketing scientist and how to utilise data to provide benefits to the company.  Marketing science is about achieving marketing goals in a more scientific method. Dig into the data and view the truth so as to transform the data to useful business insights and provide recommendations for client to improve performance or meet marketing objectives. Blair mentioned that marketing science is a function that help the client to get Value from data. In this century, what to know is no longer the main problem, however, what can gain from those data is the challenge. If the data could not tell the truth or provide valuable insight to the bu
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eJournal - GBC Alumni Dorcas

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In the first week, we have Dorcas Solomon, GBC Digital Media Marketing alumni, to share her experience and insight. She started her career in project management in various industries where she built marketing skills, photo editing and technical skills. She also founded a digital magazine “The One Eight” which introduces and share the concept of intentional living and inspires reader. During pandemic, Dorcas started Digital Media Marketing post-graduate program in GBC and worked in Flipp as intern which is her first marketing job. She has shared 6 takeaways that she learnt from her internship and I found 4 of them are useful and inspiring.  1. Big Picture “Don't get buried in your day-to-day tasks that you forget to look at how you can also play a part in the big picture” “How can YOU contribute to the team” Working as an intern, we may be busy for learning, asking questions and doing our own tasks. We may focus a lot on our own part of work, yet, no one can totally work or succes
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What Mobile means to you?

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 Funny Question testing  What are the 3 basic needs essential to Human Begins? (Hints: FWA) Answer: Food Water Air Oh I'm sorry that's not the correct answer for now.  The answer is Facebook Wifi Apple  Actually, it was a funny question in 10 years ago. However, it's still valid for 2022.  Of course, people may shift from Facebook to Instagram or TikTok and Apple IPhone is not the only dominant smartphone in the market. Yet, it is no doubt that many of us can't live without Wifi, Smartphone and Social media.  How often do you use your mobile a day? Here's my average screen time for a week Actually, I am not surprised about the data. I spent over 5 hours on my phone per day while social takes up the most. Instagram, Signal (communication apps), Facebook and Whatsapp are the most used apps for me. Usually when I wake up (right after opened my eyes) , I will check the messages/ DM from communication apps and social media. If there's some spare time before really ge
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My Style | Use "multi-purpose cloth" to decorate the home

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My Style  If you finally buy a house, how would you decorate it? No matter what your preference is, you will want to live in a comfortable environment. One of the ways to create a cozy home is to make the room feel more harmonious. Thus, we have to put a lot of effort into the interior style in the daily life. I try to standardize the products in my home with the similar  colours  tones. But sometimes, it may be a bit difficult and boring.  Now, let me invite you to embark on a tailoring journey, where you can give a new life to old fabrics and get a "brand new" and unique product by yourself.  Pay attention to the little things in daily life Daily necessities are always packaged in different colours which makes the room looks too messy. "Multi-purpose cloth" can be the cover of all those necessities and you can hide the sense of life while creating the harmonic space.  Take the hand towel as an example The production process is very simple. The finished product can
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My Style | 6 Basic Hand Sewing Stitches

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My Style Here is the secret for beginners to learn to sew, develop new habits!  "The sewing machine is so hard to use!" "You can knit so well!" These ideas are no longer distant dreams.  When I didn't know anything about sewing and there are no people in the clothing industry who can ask for help, it took a lot of scheming and time to learn from scratch.  The following are some useful hand sewing stitches I use before having a sewing machine.
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